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Jazz
Up Job Ads With HTML
by Brian Weis, President
RecruitersNetwork
Have you ever seen an
internet job posting that had centered text, different colored text
and nice bulleted lists? Every wonder how they did it? The answer is
simple, the recruiter who posted the job used HTML in the job posting
form. HTML is a web programming language and one of the easiest to
learn. (HTML stands for Hyper Text Markup Language)
You you do not have to be a
computer genius to learn and use HTML. Actually, the basics needed to
spice up your job postings are very, very simple. Before we dive into
the how to, lets examine the why and where to use it.
Why use html in job postings?
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Better Formatting - html
allows for a better formatted job description that is easier to read
and is very eye appealing.
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Greater Response Rates -
better formatted postings yield better response rates. Your ads will
stand out and you will differentiate yourself from your competition,
the other ads. Recruitment advertising is marketing 101...blah ads
gets blah response rates.
-
Add Links - Have you ever
added a web address to your job ad and it was just text and not an
actual link? By adding some simple code you can make those web
addresses live links. A great way to drive jobseekers back to your
company's website, your employment section or even your own
application/resume submittal page.
-
Add Email Links - not only
can you link to your website but you can make email links in your
ads. You can create web links that are live email links so a
jobseeker can click on it to generate an email. This will also
increase your response rates.
Where to use html?
-
In career sites - almost
every career site allows for html in their job postings. Why not
maximize the service provided?
-
In company profiles - make
your company profile stand out on a career site!
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In your job postings on
your company's website - your company may have job postings on its
website. Many times these jobs postings are simple and have basic
formatting. By using html you will be able to spice up your own
internal job postings on your company's site.
HTML Basics
1) Bold Text:
For example - Sales Reps Wanted!
The code to output text in
bold in the example is as follows:
* Note all you need to add
is the <b> and </b> around the text you want bold. It is
that easy!
2) Italics:
3) Bullets:
For example
• Experience Needed
• Must have drivers licenses
• Must have reliable transportation
The code to output text in
a bulleted list in the example is as follows:
<li>Experience Needed</li>
<li>Must have drivers licenses</li>
<li>Must have
reliable transportation</li>
4) Justifications - Center,
Left or Right
This text is centered!
The code to centered text
in the example is as follows:
<p
align="center">This text is centered!</p>
* If you want to left
justify use "left" and you guessed it to right justify use "right".
5) Add a Web Link (this
function not valid at Nurse-Recruiter):
For example - Visit
our home page!
The code to output a
hyperlink in the example is as follows:
<a
href="http://www.recruitersnetwork.com">Visit our home page!</a>
6) Add an Email Link (not
valid at Nurse-Recruiter):
For example - Email
Your Resume!
The code to output an email
link in the example is a follows.
<a
href="mailto:resume@rescruitersnetwork.com">Email Your Resume!</a>
Conclusion and Advance Tips
The basics are extremely
simple and taking the extra step to format your jobs will payoff with
higher qualified and more candidates, which will yield in more
hires/placements. Experiment the next time you post a position. It is
easier than it looks.
Once you mastered the
basics you can do more advanced things like different color text and
fonts. You can also embed graphics/company logos in a job postings or
a company profile.
Here are a list of sites
that have comprehensive html basics.
About the Author
Brian Weis is the President
of Recruiters
Network, The Association for Internet Recruiting. He has over 10
years of recruiting, contract recruiting and internet recruiting experience.
This article is reprinted
with the permission of Recruiters
Network. |
